Apple (the new owners of Beats by Dre) has pulled all Bose headphones and speakers from its online store and several brick-and-mortar ones, according to 9to5mac, despite continuing to carry other audio brands.
Bose filed the lawsuit against Beats Electronics right after Apple purchased them, accusing it of stealing its noise-canceling technology. One could even think their rivalry cost a 49ers quarterback 10 grand for wearing Beats headphones during a press conference, after the NFL signed an exclusivity deal with Bose.
In light of the recent removal of Bose products, many anticipate the same fate for other companies that compete with Apple in several categories like watches, etc.
[Image credit: Jimmy Thomas/Flickr]