According to the The New York Times, soon after Beyoncé performs a Pepsi-sponsored halftime show at Super Bowl XLVII, she will be featured in a new TV ad for the soft drink and her face will be on a limited-edition line of soda cans — in a $50 million deal!
The unconventional multi-year deal is said to include standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the Times’ sources, are as of yet undefined but could include events, photo shoots or “almost anything else” that Beyoncé, the actress, songstress and entrepreneur who last year pulled in $40 million, deems a creative partnership opportunity.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé told The Times in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.
The photo below shows a limited edition Pepsi can developed in partnership between Pepsi and Beyonce.