Jay-Z’s many business successes (and few failures) are described in a new book by Forbes writer Zack O’Malley Greenburg, entitled Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office.
Jay-Z has had his share of business setbacks. He spent a fair amount of time last decade working on a Jay-Z Jeep, which fell apart due to issues at Chrysler. A GMC Yukon painted Jay-Z blue never got beyond the concept car stage. As Greenburg notes, the singer makes a strong effort not to highlight failures. “He doesn’t want to be seen as anything other than victorious.” Greenburg adds: “Even Jay-Z fails, but that doesn’t make him any less of a businessman.”