This week's Time magazine cover features Jamie Lynne Grumet, a 26-year-old woman breastfeeding her three-year-old son. Grumet was one of four mothers photographed by Time for a cover story on "attachment parenting," an approach--outlined by 1992's "The Baby Book" by Dr. Bill Sears--that recommends extended breast-feeding, co-sleeping and "baby wearing."
The provocative cover, published online Thursday, was met with the predictable Twitter jaw-drop.
"Love the Time cover," AllThingsD.com's Peter Kafka wrote. "In the cringiest way possible."
"Anybody else slightly slack-jawed over this week's Time cover?" The Atlantic Wire's Adam Clark Estes rhetorically asked.
"Breastfeeding your 3-year-old is one thing," the Daily News' Bill Hammond wrote. "But putting a picture of him doing it on the cover of Time?"
"Heads up, parents!" John Cannon warned. "If you're planning to take your kids grocery shopping, you will have to explain this Time mag cover."