Earlier this week there were rumors floating around that G.O.O.D Music artist Teyana Taylor had been dropped from her Adidas deal, considering the shoe that was expected to drop on Black Friday never happened. At the time, Teyana’s publicist denied the news, saying:
Teyana has not been dropped, the sneaker is on hold, no other comments or statement is ready to be issued at this time.
Finding it odd that no definitive statement from Adidas had been made on the matter, we reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:
“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:
“All I can say is that Adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at Adidas and we don’t condone violence of any kind.”
Rewind to September when a petition circulated the 'Net asking Adidas to drop the G.O.O.D. Music signee after she had used a picture of Rih's beaten face from her 2009 domestic violence incident as a Twitter background picture during her e-beef with the bad gal, causing many victims of domestic violence to sound off.
The Harlem-bred singer had previously pointed at Rihanna for being a cyber-bully. "I think her fans allows and condone her behavior and she does this to everybody," she told HOT97 in September. "And it’s not always fun and games. You do it, you get away with it. You tried me. You clapped but I clapped back."
The news comes after Taylor's bossman Kanye West inked a deal with Adidas.