Natasha Eubanks, founder and CEO
of the popular black celebrity blog Young
Black and Fabulous — more commonly
known as TheYBF.com — joins three other
young entrepreneurs on the cover of the
January 2010 issue of Black Enterprise
The monthly black business periodical
chose to profile its “BE Nexters” — young
professionals all under 35 — making moves
in their respective fields.
Eubanks, who launched her blog in 2005
after noticing a lack of African Americans
featured on gossip sites, had aspirations of
being a lawyer.
“I didn’t even really know what a blog
was when I started YBF. I was just playing
around the ‘net, filling my boredom of my
hostess job at the Olive Garden and waiting
on [law] school to start,” she shared with
BV Newswire today
In her feature story for BE, the former aspiring
lobbyist revealed how her parents
discouraged her from abandoning her Loyola
Law School endeavors.
“My mom was like, ‘Oh, no, no, no,
there’s no money in that. ...My parents
thought it was a really bad move.”
But against her parent’s urgings, she decided
to try it anyway.
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“I taught myself everything tech-wise
and business-wise since there wasn’t much
out there at the time to even learn from,”
The Texas A&M University grad joked,
“Well, it’s grown from just my three college
roommates and mom and grandmother
reading YBF to millions of people reading a
That is an understatement.
According to Black Enterprise, the blog
averages 15 million page views per month,
and 2009 revenues for YBF were $1 million
– 90 percent of which was generated from
“It’s when I overhear random people on
the street taking about YBF that I get
freaked out actually, or when I hear celebs
in passing talking about what they’ve read
on it,” she said.
YBF’s status has definitely grown within
the traditional media world, as well. Eubanks
covered the Academy Awards, the
Grammys, the MTV Video Music Awards
and countless A-list celebrity events. “I love
that people recognize the importance of
YBF and black celebrity entertainment
sites, in general,” she said. “Most times, I
don’t even have to ask for credentials. People
voluntarily give them. That’s amazing,
especially when I have never paid for marketing
or advertising YBF to the public.
Everything has been word of mouth.”
Eubanks, who calls New Orleans home,
said she isn’t “the least bit” worried about
blogs fizzling. “There will always be a place
for a blog,” says the 27-year-old. But the
medium, she says, will “need to evolve into
being more than just a hub for pictures and
Everything hasn’t been so peachy keen
for Eubanks. Celebrities have threatened to
sue her, and user comments have been negatively
directed at her. She goes without
sleep many nights, because ultimately she
approves, checks and writes all of her content.
Still, the experience has been eye-opening.
Eubanks noted that she’s learned how
to place ads and how to do custom campaigns
with luxury companies actively trying
to reach her niche audience. Now, she’s
just psyched that Black Enterprise wanted
to honor her.
“I didn’t even tell anyone I shot the cover
and feature for an entire month,” she confided.
She initially thought the piece was a
mini-story, but when she finally shot the
cover with photographer Lonnie Major,
Eubanks thought it was too good to be true.
“I thought BE would change their minds or
something because they’d think I was boring
once they got to know me.”
A lot shier than you’d think for a celebrity
gossip blogger, Eubanks — who can also be
heard on the nationally syndicated radio
show ‘Big Boy in the Morning’ — offers simple
advice to future executives.
“I can’t preach ownership enough,” she
said. “Everybody should have a side hustle,
even if you’re making six figures at your
“I made my hobby a career and a business,”
she continued. “You can never lose
when you’re doing something you love.”
That’s entrepreneurial advice worth taking.