In the wake of Chris Brown's arrest on Sunday for making criminal threats, the Wm. Wrigley Jr. Company — makers of Doublemint chewing gum — have announced that they are suspending a current ad campaign that features the singer.
"Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen," the company said in a statement released to MTV News. "However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved."
Brown and Wrigley entered into a high-profile partnership last summer, which saw the singer rework his hit song "Forever" into a jingle for Doublemint gum. A commercial, featuring Brown singing and dancing, began airing in August. The spot also aired during last night's Grammy telecast, which Brown and his girlfriend, Rihanna, both missed, due to what was originally reported as a car accident.
That news quickly changed as reports began to circulate that Brown was under investigation for domestic violence, stemming from a 911 call received by the Los Angeles Police Department at approximately 12:30 a.m. on Sunday. Brown turned himself in later that night, was booked and released on $50,000 bail.
At the center of the investigation is the identity of Brown's alleged victim, whom LAPD would only identify as a female who "suffered visible injuries and identified Brown as her attacker." However, several media sources have since reported that the victim is Rihanna, claiming that she filled out the police report in her birth name, Robyn Fenty.
Spokespeople for Brown and Rihanna had not commented on the matter at press time.