Hypnotize Minds and Columbia Records Announce New Release Date for 'Laws of
Power,' New Album From the History-Making Three 6 Mafia
Available In Stores & Online Tuesday, November 24, 2009




NEW YORK, Sept. 14 /PRNewswire/ --Hypnotize Minds/Columbia Records and
record-breaking duo, Three 6 Mafia, have announced November 24, 2009 as the
new release date for their upcoming album, Laws of Power. History-making
Memphis ensemble, Three 6 Mafia, became the first rap group ever to win the
Academy Award for Best Original Song. The first release since Last 2 Walk in
2008, Laws of Power will be available in stores and online Tuesday, November
24, 2009. "Lolli Lolli (Pop That Body)," the first single from Last 2 Walk,
hit the #1 Hip Hop Song position on iTunes and sold over 1.2 million singles.

The album includes the D.J. Paul and Juicy "J" produced "Lil' Freak (Ugh Ugh
Ugh)" featuring Webbie, which becomes available for digital download on
September 15, and "Shake My" featuring Kalenna, produced by Rodney "Darkchild"
Jerkins and Osinachi Nwaneri for Darkchild.com. The smash single "Shake My"
featuring Kalenna, debuted on America's Top 40 Rhythm radio stations chart at
the #33 slot in less than two weeks since its release, making this the duo's
fastest charting single of their twenty year career. "Shake My" is now top 20
at the rhythm format and is currently available for digital download.

Three 6 Mafia secured its place in hip-hop history and the annals of the
Academy of Motion Picture Arts & Sciences when "It's Hard Out Here For A
Pimp," from the highly acclaimed "Hustle & Flow," took home the Best
Achievement In Music Written for Motion Pictures (Original Song) Oscar statue
on Sunday, March 5, 2006.

The Academy Award win was the most visible of a long series of triumphs for
Three 6 Mafia. That year's Best Song Oscar also represented a major victory
for hip-hop itself as the groundbreaking art form, as represented by Three 6
Mafia, broke out of the underground to achieve bona fide recognition from the
mainstream. That same year, Three 6 Mafia was presented with the Key to The
City of Memphis by Mayor Willie W. Herenton, the city's first African-American
mayor and became the first rap performers to be given a "Note on Beale
Street," the Memphis equivalent of a star on Hollywood Boulevard.

Originally released in late 2005, Most Known Unknown, the last major label
release from Three 6 Mafia , was singled out as "one of the year's best
hip-hop albums," by Kelefa Sanneh in a "Critic's Choice" review in The New
York Times. The RIAA platinum-certified Most Known Unknown entered the
Billboard Top 200 album sales chart at #3 while also debuting at #1 on both
the R&B Album Sales and the Rap Album Sales charts.

Most Known Unknown once again upped the ante on Three 6 Mafia, whose previous
album, the RIAA Gold-certified Da Unbreakables, debuted at #4 on the Top 200
in 2003 and the Rap album sales chart at #1. Da Unbreakables became the #1
best-selling album in Birmingham, Chattanooga, Jackson, Knoxville, Little
Rock, Memphis, Mobile, Nashville, and Paducah.

Garnering a cult-like following since their humble beginnings peddling TDK mix
tapes, the Memphis, Tennessee-based Three 6 Mafia personify the essence of
Down South Hip-Hop. With an ever-growing string of gold and platinum
accomplishments, the group has never lost its core connection to the pulse of
the underground. Three 6 Mafia has had a series of successful recordings
dating back to 1995 and the group's initial releases: the first independent
release, Smoked Out, Locked Out, the first full-length album, Mystic Stylez
(which sold more than 200,000 copies), and the Live By Your Rep EP.

Three 6 Mafia scored its first major label success in 1997 with Chapter 2:
World Domination (Relativity), which sold more than 800,000 copies. The group
claimed gold status on the destructive lead single, "Tear Da Club Up." Even
more success came with the follow-up album, When The Smoke Clears, in 2000.
That album debuted at #6 on Billboard's Top 200 album sales chart, and has
sold well over one million copies. As if musical success weren't enough, the
group moved into the video realm, releasing the Choices DVD and Choices
soundtrack album in 2001. The Choices DVD has sold more than 100,000 units
(which is platinum status for home DVDs/videos). A well-received follow-up
DVD, Choices II: The Set-Up, was released in March 2005.

Three 6 Mafia served as executive producers and starred in the MTV reality
show "Adventures In Hollyhood."

http://www.reuters.com/article/press...09+PRN20090914