Ludacris is gearing up for a multi-tiered and mutli-faceted plan to introduce his newest release to his fans. There are plans to rollout consecutive new singles and videos leading up to the November 25th release of THEATER OF THE MIND, the most important album ever recorded by Disturbing Tha Peace CEO and DTP/Def Jam recording artist Ludacris.
The unprecedented schedule got underway last week (Oct. 14th) when the song “Undisputed,” went up on iTunes, followed this week by the premiere of the video for “Undisputed,” which co-stars boxing champion Floyd “Money” Mayweather. On October 20th, the second new single “One More Drink” co-starring T-Pain impacted radio formats, in advance of going up on iTunes. In between, on Oct. 23rd, Ludacris will perform on the annual syndicated BET’s Hip Hop Awards ’08 and on October 24th, Ludacris will perform on MTV’s Veteran’s concert live from Nokia Theater. The “One More Drink” video premiere will then take place on Election Day, Nov. 4th.
One week later (Nov. 11th, Veteran’s Day) comes the third new single. The final element, a video podcast on Nov. 18th (details to be announced in the weeks ahead) sets the stage for the eagerly anticipated arrival of THEATER OF THE MIND in the physical and digital marketplace on Nov. 25th.
In between this mind-boggling schedule he has been busy continuing to build on his career as an actor. The new action film Max Payne, based on the popular video game, opened in the # 1 box office spot raking in over 18 million dollars in its weekend debut. Chris Bridges aka Ludacris stars as an internal affairs agent alongside Mark Wahlberg, Mila Kunis and Beau Bridges. Also on the movie front, after a successful limited release in NY, Toronto, LA and the UK (in which it debuted at #1 as well the 1st weekend) RocknRolla, written and directed by Guy Ritchie, will be released throughout the rest of the U.S on October 31st. Chris joins an ensemble cast including Gerard Butler, Thandie Newton, Idris Elba and Oscar nominee Tom Wilkinson for an exciting tale of the Russian mob setting up shop in London.
THEATER OF THE MIND is the long-awaited follow-up to Luda’s RIAA platinum Release Therapy (released Sept. 2006), which debuted at #1 on first week sales of 309,000 copies – the same week that its first single, “Money Maker” (featuring Pharrell Williams) hit #1 on the Billboard Hot 100 and R&B charts, Luda’s first #1 hit in six years. A rare RIAA platinum single, “Money Maker” was followed at #1 by “Runaway Love” (featuring Mary J. Blige), whose video directed by Chaka Zulu/Jessy Terrero dealt with the issues facing runaway and homeless youth. Luda and Mary J. performed the song live with special guests Earth, Wind & Fire at the 49th annual Grammy Awards worldwide telecast – where Release Therapy won for Best Rap Album. “Runaway Love” went on to win Best Collaboration at the BET Awards ’07. (Press Release)