West coast rap icon Ice-T has decided to stop bad mouthing teen hip-hop sensations on YouTube and do something about the state of our favorite musical genre. Iceberg is starting his own label. The Law & Order: SVU detective plans on readying a digitally-based label through EMI to bring artists that have a more “classic” sound into mainstream exposure.

Ice-T, who has been a very vocal opponent of today’s “bubblegum pop” sound in rap music, has already claimed to have an artist from Los Angeles, a group called Certified from Washington State, another group named Born Twice from Houston and an emcee from New York, signed to his still unnamed label.