All these years of calling herself the Harajuku Barbie finally paid off! Mattel is making a one of a kind Nicki Minaj Barbie Doll!
Nicki Minaj and her loyal legions of fans have been famously calling themselves Barbies (“Barbz” for short) all over Twitter, music blogs and award shows for over a year now – a nod to the rapper’s penchant for bright blonde wigs, fluorescent nails and shocking pink lipstick. Companies would spend a fortune for that kind of publicity, but Mattel hasn’t had a formal relationship with Minaj – until now.
On Wednesday, Mattel will make a one-of-a-kind Nicki Minaj Barbie doll available for auction at CharityBuzz.com, to be showcased at Divine Design’s five-day event and gala at the Beverly Hilton in Los Angeles. Bids will be received through Dec. 19 and will start at $1,000. Previous celebrities who’ve had a one-of-a-kind Barbie auctioned off at the event include Carol Channing, Rachel Zoe and Janet Jackson. All proceeds will benefit Project Angel Food, which provides food for men, woman and children affected by HIV and AIDS. (Billboard.com expects to have a photo of the doll later today.)
“Barbie is obviously a pop culture icon. She’s been in the spotlight for over 50 years, and strikes that chord with girls of all ages in terms of being representative of the times. And Nicki is a big part of pop culture and also huge within the fashion industry, as well as a big Barbie fan,” says Stefani Yocky, a Barbie spokeswoman. “It’s really exciting for us that she’s been so generous to allow us to create this one-of-a-kind doll to support such an important cause.”