Rihanna is the new face of Emporio Armani. She has the replaced actress Megan Fox as the face of Emporio Armani Underwear and Armani Jeans. The singer was spotted in Milan in May meeting with Roberta Armani, reportedly finalizing the details of her campaign.
Rihanna – who will appear in ads for the fall-winter 2011-2012 collections, which were shot in New York City and debut in September – follows in the footsteps David and Victoria Beckham, Cristiano Ronaldo in representing the brand.
Earlier this year, Rihanna was named as spokesmodel for Nivea.