Roc Nation just helped Kevin Durant secure a major endorsement deal with American Family Insurance, the company said Tuesday.
Durant, last year’s NBA MVP, is the first NBA player American Family has signed. American Family is one of the nation’s largest insurers.
“I have been fortunate enough to achieve many of my dreams both on and off the court,” Durant said. “It’s important to me to inspire others to pursue and achieve their dreams, and I’m honored to work with American Family in its efforts to do the same.”
The most recent deals Durant had signed through Roc Nation Sports before this one were with Orange Leaf Frozen Yogurt, Sonic, Neff Headwear and the Oklahoma Department of Health.
Roc Nation president Michael Yormark said the American Family deal was authentic for Durant because the company helps people achieve their dreams. Yormark said he expects the company’s campaign to eventually involve a commercial.
source: NBA.com and amfam.com