The New LeBron James’ Nike Banner in Cleveland [Video]

Check out the banner of LeBron James which Nike and the city of Cleveland approved to be installed to coincide with last night’s home opener against the New York Knicks. It’s the first time in four years that James’ image has appeared on the side of Sherwin-Williams world headquarters.

cleveland new LeBron banner

Watch the video below.

Here’s the old banner being taken down.

Sprite Presents: LeBron James’ “First Home Game” (Commercial)

Check out this commercial by Sprite for LeBron James’ “First Home Game” shot in Akron, Ohio.

LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home.

Good commercial…

LeBron James is Returning Home To Cleveland

LeBron James is returning home to Ohio!

LeBron James Mount Rushmore All-Star Interview

always believed that I’d return to Cleveland and finish my career there. I just didn’t know when. After the season, free agency wasn’t even a thought. But I have two boys and my wife, Savannah, is pregnant with a girl. I started thinking about what it would be like to raise my family in my hometown. I looked at other teams, but I wasn’t going to leave Miami for anywhere except Cleveland. The more time passed, the more it felt right. This is what makes me happy.

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LeBron James Reportedly Made $30 Million From Apple’s Purchase Of Beats

LeBron James reportedly made a cool $30 Million from Apple’s purchase of Beats Electronics. James was given a stake in the company—about one percent, if the ESPN report is accurate.

James’ off-court business is booming, thanks to a string of investments paying off massively and the prospect of new opportunities in endorsements and entertainment projects promising to expand his wealth significantly in coming years.

In a recent example, while James was leading the Heat to a victory over the Indiana Pacers in the Eastern Conference finals, sources say the 29-year-old was finalizing what is believed to be the biggest equity cash payout for a professional athlete in history as part of Apple’s recent $3 billion purchase of Beats Electronics. Sources briefed on the situation say James realized a profit of more than $30 million in cash and stock in the Beats sale after he had struck a deal to get a small stake in the company at its inception in 2008 in exchange for promoting its high-end headphones.

In Beats’ formative months, nothing was better for business than the U.S. Olympic basketball team being seen wearing them. (James had been given a prototype pair by Jimmy Iovine, and served as the middleman to hook up the rest of Team USA. The rest of the sports world soon followed: “I started hearing from people who wanted to know: What are they?” James said. “Where did I get them?”)