Ciroc Vodka Partners with the National Basketball Association (NBA)

Diddy Ciroc Vodka Partners with the National Basketball Association (NBA)
Diddy’s Ciroc and the National Basketball Association join forces!

Read the press release below.

CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced a multiyear marketing agreement and unveiled “The Toast of the NBA” campaign. This announcement heralds a larger partnership entered into with the NBA by Diageo, the world’s leading premium drinks business and parent company of CIROC. As part of the agreement CIROC Ultra Premium, led by Sean “Diddy” Combs, will take the lead to drive responsible celebration with NBA fans nationwide.

“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform,” said Sean “Diddy” Combs, who oversees all branding and marketing for CIROC. “Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”

Combs and CIROC Vodka will work closely with the NBA throughout the season on and off the court to elevate key NBA lifestyle events such as NBA All-Star and the NBA Playoffs with fun and engaging social media programming, consumer sweepstakes and activations that bring to life what Combs calls the ‘Art of Celebration.’ The NBA will also work with CIROC to produce a series of public service announcements. The videos will feature NBA talent and will air across multiple media platforms throughout the season.

“Our new partnership with Diageo and CIROC Ultra Premium Vodka will elevate celebratory moments around our game and champion responsible decision making,” said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. “We look forward to working with a company like Diageo, which has a long history of finding fun and engaging ways to promote responsibility to adults around the world.”

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Gerald Henderson’s Monster Throw-Down Dunk on The Lakers! [Video]

Gerald Henderson dunk Lakers 300x185 Gerald Hendersons Monster Throw Down Dunk on The Lakers! [Video]
Check out Gerald Henderson’s monster throw-down dunk against the Lakers! At least Dwight Howard was smart enough not to JUMP! You know it’s bad when players from the opposing team get off the bench and hold their mouth after a hard dunk! Who’s the two Lakers at the end of the bench? They need to be kicked off the team! smh.